Thursday, August 28, 2008

A PROFILE


PACK N CHEW RESTAURANT ….. A PROFILE

Remember the story of David and Goliath, we all read as children in school. The Giant Goliath invades a town and threatens to kill everyone, the army fails to capture him. The little lad of town, David, brings him to his knees with his catapult. Moral of the story: - Its not the might of size, it’s the might of the brain which is bigger.
PACK N CHEW, the open-air restaurant has been one such David, slowly but steadily rising to the corporate and masses of Lucknow, bringing down many a Goliath of the Food World.

May 19, 1999 

PACK N CHEW started as a small shack and a handful of employees as a takeaway with a sit out on a busy Vidhan Sabha Marg . It was an instant hit with the young corporate crowd with funky music and affordable food. The journey started and spread like an infection within the corporate world. Quick MINI MEALS to elaborate LUNCH BUFFETS, to OFFICE PARTIES, it all started happening…….

June 14, 2000

came a new rustic look at Gokhle Marg which housed the open-air restaurant. INDIAN, CHINESE, CONTINENTAL, BAR BE QUED Food was the essence of the 5,000 sq. ft. of open area. Known widely for the detailed flawless BANQUET ARRANGEMENTS, PNC as it was fondly known amongst its regulars had become an addiction. BIRTHDAY PARTIES were  an instant hit with children and adults too. Big open spaces with small shack like huts a la Goa. Theme parties, Specialised high profile banquets became  a speciality.

Surrounded by trees and greenery all over,  a cozy grove where you could hear birds chirping, the leaves rustling, the wind blowing and the rain drops singing. Not to forget an occasional squirrel rushing past your lunch table. The ambience could only be experienced.

July 5, 2007 

Consultancy and diversification was the order of the day and a fine dining Multi Cuisine Restaurant was setup at the prestigious Lucknow Golf Club. Running successfully with the elite of Lucknow.

October 2007

Another blow, the area that proudly housed PNC was to be vacated as the land owners wanted to build on it.  PNC had to move again... call it a blessing in disguise. The not so young entrepreneur in me was scared, after eight long years we had to move again.. I searched for land and finally zeroed in at Gomti Nagar, the fastest developing area of town. 

The photo above is the first Bhoomi Pujan ( Religious Methodology) of my life.

May 10, 2008 

Finally the gates of PNC opened to the public of Gomti Nagar and all the fears and troubles got kind of submerged in the very busy work schedules. Another add on the USP of the open air restaurant was maintained and added with  an airconditioned space also. Not to forget we are now called PACK N CHEW, RESTAURANT... not open air restaurant.

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